Design Hot Takes

Unfiltered thoughts on what’s working and what’s not in packaging, branding, and visual strategy.

Short, sharp takes from the studio perspective sometimes from our own work, sometimes from the world around us. No fluff. Just what creative teams, marketers, and decision-makers need to hear.

STEPHANIE HARRINGTON 4/20/26 STEPHANIE HARRINGTON 4/20/26

Design Refinery Is Now a Certified Small Business in Massachusetts

Design Refinery is now certified as a small business in Massachusetts and is pursuing official LGBTQ-owned and women-owned business certifications as we continue expanding our creative services and supplier diversity credentials.

STEPHANIE HARRINGTON 4/30/21 STEPHANIE HARRINGTON 4/30/21

How We Brought Powerade Into the Freezer Aisle

When Powerade expanded into the freezer aisle, we created a bold packaging and digital design system to match. From cartons and stick film to Amazon hero images and branded website visuals, Design Refinery led the creative rollout—delivering a cohesive, high-impact launch across shelf and screen.