Our Role
Art direction
Packaging design (individual cartons + drink mix stick film)
Flavor iconography
POS display tray design
Copywriting
Brand asset graphics
Visual system for brand expansion and product line cohesion
360° 3D product renders
Amazon hero images and ecommerce-ready visuals
Jamba + Singles To Go™
We partnered with Singles To Go™ to launch a bold new product line featuring three of Jamba’s most recognizable smoothie flavors—Razzmatazz, Strawberries Wild, and Mango-a-go-go. This brand expansion required a shelf-ready visual system that honored Jamba’s vibrant identity while performing across retail and ecommerce platforms.
The Challenge
Translate a beloved smoothie brand into a single-serve powdered drink mix format—without losing the playful, craveable energy that defines Jamba.
The packaging needed to communicate function, stand out on shelf, and deliver strong flavor cues. It also had to flex across SKUs while remaining cohesive and instantly recognizable.
We built a modular visual system that:
Retained core Jamba brand assets and color energy
Elevated flavor storytelling through iconography and punchy layout
Balanced nutritional claims and brand messaging
Supported a successful rollout across Amazon and major retailers
Each flavor was treated as a hero—designed for maximum impact and flavor recognition.
The Solution
The Result
A flavor-forward launch with packaging that doesn’t just show up—it stands out.
Design Refinery brought Jamba’s iconic smoothie identity into a new category with strategic creative that delivered on both brand and business goals. From shelf to screen, every visual element was built for clarity, craveability, and consistency.
The result: a standout product line that made a bold debut across Amazon and major retailers—powered by design that moves fast, looks sharp, and sells strong.
Looking to bring your product to retail with bold, strategic design?
Let’s make it shelf-ready.