Unfiltered thoughts on what’s working and what’s not in packaging, branding, and visual strategy.

Short, sharp takes from the studio perspective sometimes from our own work, sometimes from the world around us. No fluff. Just what creative teams, marketers, and decision-makers need to hear.

Design Hot Takes

STEPHANIE HARRINGTON 7/30/25 STEPHANIE HARRINGTON 7/30/25

When (and Why) It’s Time for a Brand Redesign

Is your brand still telling the right story? Discover the key signs it’s time for a redesign and how a strategic refresh can help you stand out, scale, and stay consistent.

STEPHANIE HARRINGTON 4/30/21 STEPHANIE HARRINGTON 4/30/21

How We Brought Powerade Into the Freezer Aisle

When Powerade expanded into the freezer aisle, we created a bold packaging and digital design system to match. From cartons and stick film to Amazon hero images and branded website visuals, Design Refinery led the creative rollout—delivering a cohesive, high-impact launch across shelf and screen.