Unfiltered thoughts on what’s working—and what’s not—in packaging, branding, and visual strategy.
Short, sharp takes from the studio perspective—sometimes from our own work, sometimes from the world around us. No fluff. Just what creative teams, marketers, and decision-makers need to hear.
Design Hot Takes
How We Brought Powerade Into the Freezer Aisle
When Powerade expanded into the freezer aisle, we created a bold packaging and digital design system to match. From cartons and stick film to Amazon hero images and branded website visuals, Design Refinery led the creative rollout—delivering a cohesive, high-impact launch across shelf and screen.